Brands starting to sell online
You have products and customers but no store, or you sell only through marketplaces and want your own channel.
SHOPIFY · WOOCOMMERCE · D2C STORES
E-commerce Website Development: Shopify & WooCommerce
We design and build online stores that look good on mobile, load quickly and make checkout easy, then hand you an admin your team can run every day. Shopify when you want a managed platform, WooCommerce when you want full control on WordPress.
What e-commerce development includes
E-commerce development is building the website where customers find products, add them to a cart, pay and track orders, plus the back office where your team manages catalogue, stock, orders, discounts and shipping. A good store is not only a design: it needs clean product data, fast pages, a short checkout, trusted payment and shipping options, search-friendly category and product pages, and analytics that show where buyers drop off.
Stores that have outgrown their setup
Your current store is slow, hard to manage, looks dated on mobile or cannot support the offers and catalogue you need.
Businesses moving platforms
You want to move from WooCommerce to Shopify, Shopify to WooCommerce or from another platform, without losing products, customers or SEO.
B2B sellers
Dealers and trade customers need logins, price lists, bulk ordering or quotation requests alongside retail checkout.
E-commerce development services
Shopify store development
Store setup, theme customisation or custom Liquid sections, apps chosen with care and checkout configuration.
WooCommerce development
WordPress-based stores with custom themes, product types, checkout fields and plugins configured for speed and security.
Store design (UI/UX)
Home, category, product, cart and checkout designs focused on clarity on small screens and fewer steps to buy.
Platform migration
Moving products, customers, orders and URLs between platforms with 301 redirects so search rankings carry over.
Payment and shipping integration
Payment gateways, UPI, cash-on-delivery rules, shipping carriers, tax settings and invoice generation.
Custom features and apps
Product configurators, bundles, subscriptions, wholesale pricing, booking and custom integrations with ERP or inventory systems.
E-commerce SEO
Category and product page structure, Product schema, faceted-navigation control and content that helps products rank.
Speed and conversion optimisation
Removing heavy apps and scripts, optimising images and simplifying checkout to reduce abandoned carts.
Store maintenance
Updates, backups, new landing pages, seasonal campaigns and fixes as your catalogue grows.
Shopify or WooCommerce: which is right for you?
We build on both, so our recommendation is based on your needs rather than our preference.
Choose Shopify if…
you want hosting, security and updates managed for you, a reliable checkout from day one and a simple admin for a non-technical team. You pay a monthly plan plus apps, and deep checkout changes are limited by the platform.
Choose WooCommerce if…
you already use WordPress, publish a lot of content, need unusual product or checkout logic, or want full ownership of code and data. You manage hosting, updates and security, or have us do it.
Either can work if…
you sell a modest catalogue of standard products. Then the deciding factors are your team's comfort, existing systems and long-term running costs, which we compare for you.
Stores we build by industry
Fashion and apparel
Size and colour variants, size guides, lookbooks and fast mobile browsing.
Food, health and wellness
Subscriptions, bundles, nutritional information and delivery-area rules.
Home, decor and building products
Large catalogues, rich specifications, enquiry options for bulk orders and visual product presentation.
Beauty and personal care
Shade and variant selectors, reviews, routines and gift sets.
Electronics and accessories
Filters, comparisons, warranty information and compatibility details.
B2B and wholesale
Trade logins, price tiers, minimum quantities and quotation requests.
What makes an online store convert
Most lost sales happen in a few predictable places. We design and build with these in mind from the first wireframe.
Fast product and category pages
Compressed images, few third-party scripts and lean themes keep pages quick on mobile data, where most shoppers browse.
Product pages that answer questions
Clear photos, sizes, delivery time, returns policy and reviews close to the Add to Cart button.
A short, familiar checkout
Guest checkout, address auto-fill, the payment methods your buyers expect and no surprise costs at the last step.
Trust signals
Real contact details, secure-payment badges, clear policies and order-confirmation emails that look like your brand.
Search and filters that work
Category structure and filters based on how customers shop, not how the warehouse is organised.
Tracking from day one
GA4 e-commerce events and ad-platform tags set up correctly, so you can see which channels and products actually make money.
How we build your online store
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1. Discovery
Products, customers, shipping, payments, existing systems and growth plans are reviewed, and we recommend Shopify or WooCommerce.
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2. Catalogue and structure
Categories, attributes, variants and URLs are planned so filtering, SEO and future growth work.
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3. Design
Mobile-first designs for the key templates: home, category, product, cart and checkout.
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4. Build and integrate
Theme development, payment, shipping, tax and analytics set-up, plus any custom features.
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5. Data and testing
Products are imported, then we test orders end to end: payment, emails, invoices, refunds and stock.
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6. Launch and grow
Go-live with redirects, Search Console and analytics, then training for your team and a list of next improvements.
E-commerce technology
Platforms
- Shopify
- WooCommerce
- WordPress
Development
- Shopify Liquid
- PHP
- JavaScript
- React
- Node.js
Store essentials
- Payment gateways
- UPI
- Shipping integrations
- GST invoicing
Growth
- GA4 e-commerce tracking
- Meta & Google tags
- Product schema
- Google Merchant Center
Engagement models
Pick the way of working that fits your store. You can switch models later as the work changes.
Fixed-scope project
Best when the requirements are clear. We agree the scope, deliverables and milestones up front, then deliver against them. Changes go through a simple change request so cost never drifts silently.
Dedicated developer or team (monthly)
Best for ongoing products. A developer or small team works on your project full time, follows your priorities and joins your tools and stand-ups.
Hourly / time and materials
Best for running stores: seasonal landing pages, new features and fixes, billed for the hours used.
Why choose Icon Web Solution
10+ years in business
Icon Web Solution has been building and marketing websites for more than ten years. We have seen what still works after launch day, and we plan every store with that in mind.
A real office in Ahmedabad
Our team works from TF 15 Adishwar Gold Complex, Ahmedabad 380049, Gujarat, India. You can visit, meet the people doing the work and review progress in person.
Live work you can check
Apple PVC, SGVP Holistic Hospital, Pomelo and JHB Collections are live sites we built. Open them on your phone and judge the quality yourself.
Build and growth under one roof
Design, development, SEO and digital marketing sit in the same company, so the site that gets built is also the site that gets found and converts.
Two live stores on two platforms
Pomelo runs on WooCommerce and JHB Collections runs on Shopify, so our Shopify-or-WooCommerce advice comes from building both.
Marketing knows the store
Our SEO and digital marketing team can run search, social and shopping campaigns for the store we built.
Online stores we built
These are real sites we built. Open them, test them on your phone and judge the work yourself. We do not publish client metrics without permission, so there are no invented numbers here.
Pomelo
An online store built on WordPress and WooCommerce, combining product pages, cart and checkout with a content-friendly WordPress back end.
JHB Collections
A fashion e-commerce store built on Shopify, using Shopify's hosted checkout and admin so the team can manage products and orders day to day.
What affects the cost and timeline of an e-commerce store?
Platform and plan
Shopify plan and paid apps, or WooCommerce hosting and premium plugins, affect both build and running costs.
Theme versus custom design
Adapting a quality theme is faster than designing and coding every template from scratch.
Catalogue size and complexity
Thousands of products, many variants or complex attributes need more import and data work.
Custom features
Configurators, subscriptions, B2B pricing and booking add development and testing time.
Integrations
ERP, inventory, accounting, marketplaces and shipping carriers each add effort.
Migration
Moving orders, customers and URLs from an existing store adds planning and checks.
Content and photography
Product descriptions and images that are ready shorten the timeline considerably.
E-commerce development FAQs
Which is better for my store, Shopify or WooCommerce?
Shopify is better if you want a managed, low-maintenance platform with a reliable checkout. WooCommerce is better if you already use WordPress, need custom product or checkout logic, or want full control of code and data. We build on both and recommend after reviewing your needs.
How much does an e-commerce website cost?
The cost depends on the platform, theme versus custom design, catalogue size, custom features, integrations and migration. We give a fixed quote after understanding your products and requirements.
How long does it take to build an online store?
A theme-based store with a ready catalogue can launch in a few weeks; custom designs, large catalogues and integrations take longer. We share a milestone plan with the quote.
Can you migrate my store without losing SEO?
Yes. We map every product, category and page URL, set up 301 redirects, carry over titles and descriptions, and monitor Search Console after launch.
Can you integrate Indian payment gateways and UPI?
Yes. We configure payment gateways that support cards, UPI, net banking and wallets, plus cash-on-delivery rules where needed.
Will I be able to manage products and orders myself?
Yes. Shopify and WooCommerce both have admin panels for products, stock, orders and discounts, and we train your team during handover.
Do you build B2B or wholesale stores?
Yes. We add trade logins, customer-specific prices, minimum order quantities and quotation requests on either platform.
Can my store connect to my ERP or inventory software?
Usually yes, through the software's API or a connector app. We check what your system supports during discovery.
Do you provide marketing after the store launches?
Yes. Our SEO and digital marketing services cover search, social, shopping and email campaigns for e-commerce stores.
Can you fix or speed up my existing store?
Yes. We audit the theme, apps, scripts and images, fix errors and remove what slows the store down, without rebuilding it unless a rebuild is genuinely cheaper over time.
Ready to sell online?
Tell us what you sell, how many products you have and how you take orders today. We will recommend Shopify or WooCommerce and send a clear quote.
Tell us what you sell, how many products you have and how you take orders today. We will recommend Shopify or WooCommerce and send a clear quote.
Start Your Store Call +91 88663 03099
TF 15 Adishwar Gold Complex, Ahmedabad 380049, Gujarat, India · info@iconwebsolution.com · +91 88663 03099 · +91 74053 75923