Companies redesigning a website
Your site works technically but visitors do not convert, or it no longer reflects the quality of your business.
RESEARCH 路 WIREFRAMES 路 PROTOTYPES 路 DESIGN SYSTEMS
UI/UX Design Services
Good design is how a product works, not only how it looks. We research your users, structure the journeys, prototype them and design interfaces that developers can build exactly, for websites, mobile apps, SaaS products and dashboards.
What UI/UX design is and why it matters
UX (user experience) design decides what a product does for people and how they move through it: which steps a buyer takes to request a quote, how a manager finds a report, what happens when a payment fails. UI (user interface) design is the visual layer: layout, typography, colour, buttons, icons and motion. When both are done well, people find what they need without thinking about it, enquiries and sales go up, and support requests go down. When they are skipped, development money is spent building screens that confuse users and have to be rebuilt.
Teams building a new app or SaaS
You want to validate journeys with a prototype before paying for development.
Products with usability complaints
Users get stuck, call support or abandon tasks halfway and you need to know why.
Growing products with inconsistent screens
Different developers have built screens in different styles and you need a design system to bring order.
UI/UX design services
User research
Interviews, analytics review and competitor analysis to understand who your users are and what they are trying to do.
Information architecture
Sitemaps, navigation and content structure so users and search engines can find everything.
Wireframes
Low-detail layouts of key screens to agree structure and content before visual design.
Clickable prototypes
Interactive prototypes you can test on desktop and phone with real users and stakeholders.
Visual UI design
High-fidelity designs that apply your brand to every screen and state, including errors and empty states.
Website and landing page design
Conversion-focused page designs with clear messaging hierarchy and calls to action.
Mobile app UI/UX
Android and iOS designs that follow each platform's conventions while keeping one brand.
Dashboard and SaaS design
Data-heavy screens, tables, filters and workflows designed for daily use.
Design systems and handoff
Reusable components, styles and specifications so developers build consistently and quickly.
UX audit
An expert review of an existing site or app with prioritised, practical fixes.
What good UX looks like in practice
These are the checks every design passes before it goes to development.
Clear next step on every screen
Each page or screen has one primary action, and it is obvious what to do next.
Mobile first
Layouts are designed for small screens and thumbs first, then expanded for desktop.
Accessible by default
Readable contrast, sensible text sizes, keyboard support and descriptive labels, following WCAG guidance.
Fast to load
Designs respect performance budgets: no heavy effects that slow the page or shift content.
Consistent
The same component behaves the same way everywhere, which reduces learning time.
Honest content
Real copy and real data in designs, not lorem ipsum, so problems show up before launch.
Signs your website or app has a UX problem
If you recognise these, design is likely costing you enquiries or sales today.
Plenty of visitors, few enquiries
People arrive but do not call, fill in forms or buy, which usually means the message or the path to action is unclear.
High drop-off at one step
Analytics show users leaving at the same form, checkout step or screen.
The same support questions again and again
Users cannot find information that is already somewhere in the product.
It works on desktop but not on phones
Buttons are hard to tap, text is small or menus are confusing on mobile.
Staff avoid the internal tool
Your team keeps using spreadsheets because the software is slower than the workaround.
Every new page looks different
Without a design system, the product gradually becomes inconsistent and harder to use.
Design for different products and industries
Corporate and service websites
Credibility, clear service structure and enquiry paths.
E-commerce
Category browsing, product pages, cart and checkout designed to reduce drop-off.
Healthcare
Calm, accessible information design for patients and families.
Manufacturing and B2B
Technical products presented clearly, including interactive and 3D product views.
Education
Course discovery, enrolment and learner dashboards.
SaaS and internal tools
Efficient workflows for people who use the product every day.
Our UI/UX design process
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1. Understand
Business goals, users, analytics and competitors. We agree what success looks like for the design.
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2. Structure
User journeys, sitemap and wireframes for the key screens.
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3. Prototype and test
A clickable prototype tested with a few real users; we fix what confuses them.
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4. Visual design
Final UI for desktop and mobile, with all states and interactions defined.
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5. Handoff
Design system, assets and specifications for developers, plus answers during build.
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6. Review after build
We check the built product against the design and adjust details before launch.
What you receive
Research summary
Who the users are, what they need and the problems found.
Sitemap and user flows
The structure of the product and the main journeys through it.
Wireframes and prototype
Layouts and a clickable prototype you can share internally.
Final UI designs
Every screen at desktop and mobile sizes, including states.
Design system
Colours, typography, components and usage rules.
Editable source files
The design files, so your future team can keep working on them.
Design tools and build technologies
Built with
- WordPress
- Elementor
- React
- Shopify
- WooCommerce
- Three.js / WebGL
Standards
- WCAG accessibility
- Core Web Vitals
- Android & iOS guidelines
Engagement models
Pick the way of working that fits your design work. You can switch models later as the work changes.
Fixed-scope project
Best for a defined design project: a website, an app's first version or a UX audit, with agreed screens and review rounds.
Dedicated developer or team (monthly)
Best for ongoing products. A developer or small team works on your project full time, follows your priorities and joins your tools and stand-ups.
Hourly / time and materials
Best for maintenance, small changes and evolving scope. You pay for the hours actually used, with a log of what was done.
Why choose Icon Web Solution
10+ years in business
Icon Web Solution has been building and marketing websites for more than ten years. We have seen what still works after launch day, and we plan every design with that in mind.
A real office in Ahmedabad
Our team works from TF 15 Adishwar Gold Complex, Ahmedabad 380049, Gujarat, India. You can visit, meet the people doing the work and review progress in person.
Live work you can check
Apple PVC, SGVP Holistic Hospital, Pomelo and JHB Collections are live sites we built. Open them on your phone and judge the quality yourself.
Build and growth under one roof
Design, development, SEO and digital marketing sit in the same company, so the site that gets built is also the site that gets found and converts.
Designers who sit next to developers
Our designs are made by a team that also builds websites and apps, so they are realistic to implement and perform well.
Design that supports SEO
Heading structure, content space and page speed are considered in the design, not fixed afterwards.
Design in live projects
These are real sites we built. Open them, test them on your phone and judge the work yourself. We do not publish client metrics without permission, so there are no invented numbers here.
Apple PVC
A product website where the products are presented through a hand-coded, scroll-driven 3D experience instead of a static catalogue page.
SGVP Holistic Hospital
A hospital website built on WordPress with Elementor, so the hospital's own team can keep pages and information up to date without a developer.
What affects UI/UX design cost and timeline?
Number of unique screens
Repeated layouts are quicker than many distinct screens.
Research depth
User interviews and testing add time but reduce costly rework later.
Platforms
Designing for web, Android and iOS separately takes longer than one responsive web design.
Design system scope
A full component library is a larger deliverable than page designs alone.
Content readiness
Final copy and images speed up design; placeholder content creates later revisions.
Review rounds
The number of stakeholders and feedback rounds affects the schedule.
UI/UX design FAQs
What is the difference between UI and UX design?
UX design defines how a product works and how users move through it; UI design defines how it looks, including layout, colours, type and components. Both are needed for a product that is easy and pleasant to use.
How much does UI/UX design cost?
Cost depends on the number of unique screens, research depth, platforms, design system scope and review rounds. We quote after understanding the product and what you already have.
How long does a UI/UX design project take?
A website design usually takes a few weeks; app and SaaS designs take longer depending on screens and testing. We agree a schedule with review points before starting.
Do you design and develop, or only design?
Both. We can design only and hand files to your developers, or design and build the website or app ourselves.
Will I get the design source files?
Yes. You receive editable design files and the design system so your team can continue working on them.
Can you improve the UX of my existing website or app?
Yes. A UX audit reviews your current product, finds where users struggle and gives prioritised fixes you can implement in stages.
Do you test designs with real users?
Yes. Where the project allows, we test clickable prototypes with a small group of real users and fix the problems they find before development.
Is accessibility included?
Yes. We design with readable contrast, clear focus states, sensible text sizes and descriptive labels, following WCAG guidance.
Does good design help SEO?
Yes, indirectly. Clear structure, fast pages and content people engage with support SEO, and good design leaves room for the content search engines need.
What is a design system?
A design system is a shared library of colours, typography, components and usage rules. It keeps every screen consistent and lets designers and developers build new pages faster without reinventing elements.
Want a product people enjoy using?
Tell us what you are designing and who uses it. We will suggest the right level of research and design for your budget and timeline.
Tell us what you are designing and who uses it. We will suggest the right level of research and design for your budget and timeline.
Start a Design Project Call +91 88663 03099
TF 15 Adishwar Gold Complex, Ahmedabad 380049, Gujarat, India 路 info@iconwebsolution.com 路 +91 88663 03099 路 +91 74053 75923