Early life and background :
Kapoor was born and raised in Mumbai. On her father’s side, Kapoor is of Punjabi descent, and on her mother’s side, she is of Marathi and Konkani ancestry. Her maternal grandfather Pandharinath Kolhapure, (the nephew of Deenanath Mangeshkar) belonged from Kolhapur and her maternal grandmother hailed from Panaji, Goa. In an interview with The Hindustan Times, Kapoor revealed that, she was raised as a Marathi as her maternal relatives lived in Maharashtra She has said that she went through a tomboyish phase as a child and described herself as having a strong attitude, because of which she was deliberately picking fights with boys.
Career :
Kapoor made her acting debut in the 2010 drama Teen Patti, alongside Amitabh Bachchan, Ben Kingsley and R. Madhavan. She played the role of a college girl. The film received generally negative reviews, though her performance was better received. Preeti Arora, writing for Rediff.com stated that: though a bit raw, she has a lot of potential Nikhat Kazmi reviewed: “Shraddha Kapoor makes an interesting debut as the edgy youngster who sheds her specs for sleaze, with alacrityKapoor was nominated for the Filmfare Award for Best Female Debut, but the film failed to do well at the box office.[ After her debut, she signed a three-film deal with Raj Yash Films and featured in their 2011 teen comedy Luv Ka The End, with Shah Taaha kapoor portrayed the lead role of a teenage student who plots against her boyfriend after he cheats on her.
Other work and media image :
In addition to acting in films, Kapoor has supported charitable organizations performed for stage shows and sang in her films. She has also ramp walked in the Lakme Fashion Week for various fashion designers and has been the cover model for several magazines. Kapoor is the brand ambassador of several products, including Lakmé, Veet, Lipton, Marico’s Hair & Care and many others. Bollywood Hungama named her “one of the most wanted names” in the advertising industry.[ Later, in March 2015, she launched her own line of clothing for women, named Imara, in association with www.iconwebsolution.com.
